Things to Consider When Choosing Paper for Brochure Printing

Your printed brochure is one marketing tool that shouldn’t be difficult. Your brochure acts as a kind of intangible salesperson, connecting buyers to your various digital marketing channels and, eventually, making a crucial first impression. It is very important to take your time for brochure designing and printing to get the most out of your investments.

Choosing the right paper is one of the most frequent queries we receive from clients preparing for brochure printing as part of their marketing plans. Paper can be very perplexing, so the query is reasonable. Although most people consider choosing a paper to be the last step in the design cycle, it actually ought to be one of the first.

For instance, if cost is one of your top priorities, you should choose a design that complements a budget-friendly paper. On the other hand, keeping specific paper properties in mind will help you maximize your production and design if you’re trying for distinguished work on an uncommon stock.

So, what kind of paper is ideal for business brochures? It depends. The tactile nature of brochure printing makes it distinct from other marketing techniques. The importance of the paper weight can be attributed to how the user will physically connect with your brochure. If a brochure feels “cheap” or “high-quality,” the paper weight says a lot about it. Even while the heavier paper is more expensive, that doesn’t always mean it’s better. Here are three things to think about before choosing the best paper for brochure printing.


A 70 lb. text stock, which is the lightest that we generally advise for a brochure, would be the most affordable option if your budget is really limited. It is feasible to utilize a 70 lb. text, but it is not typically advised because it lacks the stability that a slightly heavier stock, such as an 80 lb. text stock, would provide. Choosing a 100 lb. text is typically the best option if you want a premium appearance at a fair cost. The paper has a robust feel, makes a good impression, and fits most common brochure designs well.

Reader experience

The optimal paper weight should take your brochure’s layout into consideration. A 100 lb. cover stock may be overly thick, but a 70 lb. text stock is on the thin side. Using a heavier cover stock effectively can be challenging and relies on the layout of your brochure; it can be effective for a bi-fold but is typically not advised for a letter-fold or z-fold.


The 100 lb. text stock for brochure printing will probably be a wise choice if sales representatives will be handing out your brochure to prospective customers in their offices during sales calls. In contrast, a cover stock like an 80# cover might be a better option if it will be distributed at a trade fair for participants to shove down in their bags with various other products because it will still look good in the following weeks.

The possibilities for your brochure printing are countless. For high-quality output, good communication between your designer and printer is crucial. Contact us at NEOFLEX Advertising for more details on brochure design and printing for your business.

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